Beer is four things: water, barley, hops and yeast. We hear a little about barley and a lot about hops – it’s San Diego and we’ve been IPA’d to death. But yeast, not so much. Maybe we’re a little squeamish because it’s a microorganism.
By Emily Bentley
I sat down the day after ComSciCon-San Diego with ten pages of notes and my head buzzing with possibilities. There are so many directions to take a science communication career, and I just got a head start on whatever path I choose. Continue reading “ComSciCon in review”
How asking questions can help you find your lede sentence
By Tiffany Fox
“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.” — William Zinsser, On Writing Well
Is there a science to writing a good opening sentence, otherwise known as a lede?
Maybe not, but there is science that suggests a good lede can mean the difference between your story being read and your story being, well, written off. The harsh truth: You have exactly eight seconds to capture your reader’s attention — unless your reader happens to be a goldfish, in which case you have nine. Continue reading “Where Do I Even Begin?”
Last Wednesday, we hung out with 40 of our closest friends at AleSmith, off Miramar Rd. We quaffed a beer or two, talked shop and watched Marine Ospreys land at the nearby airbase. Thanks everyone who came and sorry if you missed it. Don’t worry, more on the way.
There’s a rumor going around that one of our attendees received a job offer mid-happy hour. That’s some next-level networking, and we applaud the effort. More on that as new information comes in, but I think it’s just one more proof point that SANDSWA is the nexus of all things good in the world.
On a related note, Salk Institute is looking for a science writer. I relay this with some reluctance, since I freelance for them and a new FTE means less Salk for me. Still, must look beyond my own selfish self-interest and encourage qualified people to apply. They have an awesome comms team and cool faculty.
SANDSWA is up to 43 members – including eight newbies on Wednesday. Thanks everyone for joining. For those who are not members yet, please peruse our member benefits and immediately sign up. We will be your friends forever and ever.
What’s next? On September 26, we’re doing a tour and tasting at White Labs in Mira Mesa. Better yeast means better beer and White Labs is on top of it. The event starts at 5:30 and costs $10. We will have the registration up shortly. And, no, we do not drink too much. We drink exactly the right amount.
We’ve received a lot of positive feedback on our recent happy hour, so it makes sense to have another. Hope to see everyone on August 15, 5:30 to 7:30 pm, at AleSmith Brewing Company for our second event.
We would also like to encourage everyone to become a member. It’s only $25 a year, $15 for students. We’re putting together a nice membership package, which is expanding by the minute:
- Regular newsletters with event notifications, job openings, member news and more
- Invitations to special quarterly events, lectures, workshops, field trips
- Opportunities to write a blog post or be featured in our blog and newsletter
- Access to member directory
- Opportunity to take a leadership role in organization – professional development and community service
So, you can serve your community, network like crazy and enhance your personal brand. What could possibly be better?
On the member event front, we are looking into potential tours at Scripps Institution of Oceanography, White Labs and other sites, as well as satellite events with some of the many scientific conferences that come to San Diego.
But what would you like us to do? Feel free to share in the comments below, through Twitter @SANDSWA2 or on our Facebook group. See you on 8/15.