The Public Good

Drosophila
Drosophila melanogaster

There may be science writers who do it for the paycheck. I don’t know any, but I assume they’re out there. The science writers I know do it because they love science and want to spread that joy. They are constantly amazed by the new information.

But there’s also a sense of public responsibility. Science shouldn’t be a private thing that only a few people understand. We need to spread the word.

Politicians sometimes cherry-pick a specific research project to mock as wasteful. Sarah Palin famously took on fruit fly research in 2008. She was probably talking about a $211,000 effort to study Bactrocera oleae, a pest that strikes olive trees, in an effort to support the California olive industry. Still, a lot of Drosophila melanogaster researchers bristled at the attack.

This kind of rhetoric is hard to combat – sound bites are much easier than science. If she was talking about Drosophila, it would be hard to go on CNN and explain the value of model organisms without getting too far into the weeds.

Like so many other things, we need to be proactive. These attacks stick because people often lack the fundamental scientific understanding to recognize their flaws. We probably can’t remedy that entirely, some people refuse to be informed, but we can at least create a knowledge base to help people understand.

We live in a time when people often dismiss science – the one discipline that has the best chance to help us through our many crises. That’s discouraging, but it doesn’t mean we’re not making a difference.

Which is basically what we’re doing in our day jobs. Every time we post an article or news release or blog post, we’re adding to that knowledge base. We’re creating a firewall against bad information with accessible science. Perhaps someone is interested in understanding the argument and a Google search leads to your explainer. That’s a win.

 

 

Where Do I Even Begin?

How asking questions can help you find your lede sentence

By Tiffany Fox

“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.” — William Zinsser, On Writing Well

By TookapicIs there a science to writing a good opening sentence, otherwise known as a lede?

Maybe not, but there is science that suggests a good lede can mean the difference between your story being read and your story being, well, written off. The harsh truth: You have exactly eight seconds to capture your reader’s attention — unless your reader happens to be a goldfish, in which case you have nine. Continue reading “Where Do I Even Begin?”