This is Part One in a two-part series on using direct and indirect quotes. Check back soon for Part Two!
By Tiffany Fox
Quotations (also known in journalism as direct quotes and indirect quotes) help to humanize science and often add much-needed emotional contrast. They provide a sense for the “characters” in our stories – what drives them, how they speak and how they relate to the world. Many times – especially when a source is particularly charismatic or cantankerous – the use of quotes can mean the difference between a stuffy, boring technical piece and a story that vibrates with life. But it’s important to know how to use quotes effectively, and for that, we offer these tips: Continue reading “How to Use (And Not Abuse) Direct and Indirect Quotes, Part One”
I was laid off from my communications job at Sanford Burnham in 2011, the collateral damage from a grant funding crisis. Theoretically, I could have gotten a similar position at Salk, TSRI or UC San Diego, but I was concerned the same funding issues would catch up with me. When my risk-averse wife gave her blessing, I decided to go freelance.
A number of people warned me against it, but they were all former journalists and knew it would be challenging to make a living pitching publications. I had a different model in mind: working for universities, research institutes, biotechs and nonprofits. I occasionally perform random acts of journalism, but mostly I work for organizations.
The slow economy was a concern but that may have been an advantage. Companies lay off full timers, but they still need the work done. Signs are pointing towards another economic downturn, which could really test that hypothesis.
In the Beginning
I started by calling everyone I knew who could either hire or refer me. Not really a pitch so much as just letting them know I was freelancing. I hated calling like that, but almost everyone was supportive, and I was incredibly fortunate to get a project that week. Networking is a long game – some of those calls generated business two years later – but it’s good to be lucky.
When people want advice on freelancing, I always ask what their Rolodex looks like. My experience with Sanford Burnham, and Scripps Health before that, gave me lots of contacts who knew my work. Otherwise, it’s just pure cold calling. Some people are good at that, even enjoy it. But if that’s not you, give it some thought.
I also ask what kinds of samples prospective freelancers have – prospective clients will definitely want to see your work. There’s lots of ways to create samples: blog, volunteer at a nonprofit, write random spec pieces.
My first rule is: Always show up. That means meeting deadlines, responding to calls and emails within a few hours, communicating with clients if there’s a problem and generally being transparent.
This may seem like no-brainer advice, but it’s not. There are lots of flaky freelancers. Every couple of years, I get a call from someone who has lost their writer – they have literally gone MIA – and the deadline is coming up. I always say yes, it’s a function of my hero complex.
As a consultant, my job is to solve my clients’ problem(s). That means showing them the work is in good hands. From the moment they make the assignment, I want them to feel confident they can cross it off their list.
What I’ve Learned
Working at home was hard at first, but it’s grown on me over the years. Being alone means fewer distractions. As an FTE, there are always meetings, urgent email strings, birthday parties, fires to put out. Sometimes, it’s hard to get to the actual work, even if you love it.
Some people worry that being at home will present its own distractions. Fortunately (or unfortunately), I’m not the type to clean my house to avoid work.
The flexibility is wonderful. My kids were 10 and 7 when I went on my own, so I got to be there when they came home from school, or I could carve out 20 minutes for an impromptu game of street football, or take them to the orthodontist. It all worked, as long as I got my projects done on time.
Is it feast or famine? Sometimes. Being slow is frightening. Nobody likes waiting for the phone to ring. Being busy can also be scary. Sometimes multiple deadlines fall on the same day. But fear is a great motivator, and it has made me a better writer. On a professional level, that may be the best win of all.
There may be science writers who do it for the paycheck. I don’t know any, but I assume they’re out there. The science writers I know do it because they love science and want to spread that joy. They are constantly amazed by the new information.
But there’s also a sense of public responsibility. Science shouldn’t be a private thing that only a few people understand. We need to spread the word.
Politicians sometimes cherry-pick a specific research project to mock as wasteful. Sarah Palin famously took on fruit fly research in 2008. She was probably talking about a $211,000 effort to study Bactrocera oleae, a pest that strikes olive trees, in an effort to support the California olive industry. Still, a lot of Drosophila melanogaster researchers bristled at the attack.
This kind of rhetoric is hard to combat – sound bites are much easier than science. If she was talking about Drosophila, it would be hard to go on CNN and explain the value of model organisms without getting too far into the weeds.
Like so many other things, we need to be proactive. These attacks stick because people often lack the fundamental scientific understanding to recognize their flaws. We probably can’t remedy that entirely, some people refuse to be informed, but we can at least create a knowledge base to help people understand.
We live in a time when people often dismiss science – the one discipline that has the best chance to help us through our many crises. That’s discouraging, but it doesn’t mean we’re not making a difference.
Which is basically what we’re doing in our day jobs. Every time we post an article or news release or blog post, we’re adding to that knowledge base. We’re creating a firewall against bad information with accessible science. Perhaps someone is interested in understanding the argument and a Google search leads to your explainer. That’s a win.
I sat down the day after ComSciCon-San Diego with ten pages of notes and my head buzzing with possibilities. There are so many directions to take a science communication career, and I just got a head start on whatever path I choose. Continue reading “ComSciCon in review”