By Emily Bentley
I sat down the day after ComSciCon-San Diego with ten pages of notes and my head buzzing with possibilities. There are so many directions to take a science communication career, and I just got a head start on whatever path I choose. Continue reading “ComSciCon in review”
How asking questions can help you find your lede sentence
By Tiffany Fox
“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.” — William Zinsser, On Writing Well
Is there a science to writing a good opening sentence, otherwise known as a lede?
Maybe not, but there is science that suggests a good lede can mean the difference between your story being read and your story being, well, written off. The harsh truth: You have exactly eight seconds to capture your reader’s attention — unless your reader happens to be a goldfish, in which case you have nine. Continue reading “Where Do I Even Begin?”