I was laid off from my communications job at Sanford Burnham in 2011, the collateral damage from a grant funding crisis. Theoretically, I could have gotten a similar position at Salk, TSRI or UC San Diego, but I was concerned the same funding issues would catch up with me. When my risk-averse wife gave her blessing, I decided to go freelance.
A number of people warned me against it, but they were all former journalists and knew it would be challenging to make a living pitching publications. I had a different model in mind: working for universities, research institutes, biotechs and nonprofits. I occasionally perform random acts of journalism, but mostly I work for organizations.
The slow economy was a concern but that may have been an advantage. Companies lay off full timers, but they still need the work done. Signs are pointing towards another economic downturn, which could really test that hypothesis.
In the Beginning
I started by calling everyone I knew who could either hire or refer me. Not really a pitch so much as just letting them know I was freelancing. I hated calling like that, but almost everyone was supportive, and I was incredibly fortunate to get a project that week. Networking is a long game – some of those calls generated business two years later – but it’s good to be lucky.
When people want advice on freelancing, I always ask what their Rolodex looks like. My experience with Sanford Burnham, and Scripps Health before that, gave me lots of contacts who knew my work. Otherwise, it’s just pure cold calling. Some people are good at that, even enjoy it. But if that’s not you, give it some thought.
I also ask what kinds of samples prospective freelancers have – prospective clients will definitely want to see your work. There’s lots of ways to create samples: blog, volunteer at a nonprofit, write random spec pieces.
My first rule is: Always show up. That means meeting deadlines, responding to calls and emails within a few hours, communicating with clients if there’s a problem and generally being transparent.
This may seem like no-brainer advice, but it’s not. There are lots of flaky freelancers. Every couple of years, I get a call from someone who has lost their writer – they have literally gone MIA – and the deadline is coming up. I always say yes, it’s a function of my hero complex.
As a consultant, my job is to solve my clients’ problem(s). That means showing them the work is in good hands. From the moment they make the assignment, I want them to feel confident they can cross it off their list.
What I’ve Learned
Working at home was hard at first, but it’s grown on me over the years. Being alone means fewer distractions. As an FTE, there are always meetings, urgent email strings, birthday parties, fires to put out. Sometimes, it’s hard to get to the actual work, even if you love it.
Some people worry that being at home will present its own distractions. Fortunately (or unfortunately), I’m not the type to clean my house to avoid work.
The flexibility is wonderful. My kids were 10 and 7 when I went on my own, so I got to be there when they came home from school, or I could carve out 20 minutes for an impromptu game of street football, or take them to the orthodontist. It all worked, as long as I got my projects done on time.
Is it feast or famine? Sometimes. Being slow is frightening. Nobody likes waiting for the phone to ring. Being busy can also be scary. Sometimes multiple deadlines fall on the same day. But fear is a great motivator, and it has made me a better writer. On a professional level, that may be the best win of all.